Interview with Branding Expert Caroline Rogers

When you click on a page and there is a tab for "Start Here", you know it's going to be a great experience. Cali offers expert branding advice, design, an e-course, and a place for creatives to gather. I haven't even mentioned the rest of her website!

Needless to say, I'm excited about the interview with a female focused branding guru. She is also offering a discount to my readers. Thanks for stopping by, Cali!

Tell us a little about you and your small business.

Hello! I'm Caroline also known as Cali. I am an avid coffee drinker, book worm, NY Giants fan and the beach is my happy place! I am a true New York girl and find inspiration in the little things. I am a brand stylist and strategist for female entrepreneurs looking to build the business of their dreams. I help them accomplish this through branding, marketing, and design. I am all about empowering and inspiring my fellow female to pursue her passion, reach for the stars, and live the life she has always dreamed of. 

Why did you decide to start a business?

I decided to start my business for multiple reasons. I have always been an entrepreneur at heart and have always believed in following my dreams. Taking Photoshop & Illustrator classes in college really propelled me into the design aspect. I was the student in class that all the other students came to when they needed help with their designs. 

My friends were constantly telling me how talented and good I was at designing. Between this and helping my blogging friends with tips and blog design, I decided I had myself a nice little niche! On November 1st 2014 I bought my domain and ever since have been building my business! This has become my passion. I wanted to have my own business to not only love what I do but have the freedom to create my dream lifestyle!

What is the best and worst thing about owning a business?

The best aspect of owning a business is the freedom that comes with it. I can work wherever and whenever I want. Which means I can go on vacation with my family and still keep up with projects. I can travel anywhere in the world and still be able to work. It is truly amazing. Working with like minded creatives is also one of my favorite things about owning my business. I connect with so many amazing people everyday and they truly inspire me! 

The worst part would probably be not having a consistent income. Even though I wouldn't change it for the world, it is sometimes a struggle not having that consistent safety net. It is all about working hard and building up your business to create that consistency for yourself.

Branding experts seem to be popping up everywhere. What sets you apart?

Even though the branding field is quite populated, I feel as though there is room for all of us. It is all about being unique and letting your voice and style shine through. What sets me apart is my passion and desire to help others bring their visions to life. I always put my clients first and really cater to their desires and needs. I focus on beautiful feminine design to truly make my clients feel powerful and beautiful. 

As a small business owner, what is one thing you cannot live without?

As a small business owner, the one thing I can't live without would be my computer as that is how I run my business. Between designing, putting together strategies, being active on social media, and emailing back and forth, I couldn't be an entrepreneur without my Macbook Pro. 

Any advice for someone wanting build a personal brand?

My advice for someone wanting to build a personal brand would be to go for it and just start! It is a learning process and you just have to start somewhere. Connect with people in your field and ask advice, interview them, and really learn about who you want to cater to. 

When you aren't working what do you do for fun?

When I am not working (I am guilty of being a workaholic), I like to travel with my family and friends, get out and enjoy nature and relax by reading, or taking time to pamper myself! Taking time for yourself is so important to not only take care of yourself but stay sane as a creative entrepreneur! 

Thank you for sharing your insight into branding and running a small business. I love that you have found a niche while helping other ladies. 

Because Cali is so amazing, she is offering my readers $147 off ANY branding package. Ladies, Cali specializes in making your business a success. Chat with her today. 


1 comment:

  1. Thank you so much for the feature! Your kind words made my day! It is always a pleasure sharing my insight and passion with other like minded individuals :)

    xo Caroline