Focus on Your Business
You started your business because you make amazing cupcakes, or you are a pro at organizing events. The reasons can be numerous, but the fact is that you didn't go into business as a social media guru. Give your business what it deserves and hand the tweeting and posting to an expert. You will maximize your time and see a return on investment.
What Should You Post?
Social media is in a class of it's own. You have to know the language, you have to know SEO, and you must know marketing. Do you know what posts your customers will share? Do you know how to share amazing photos of your work that will go viral on Pinterest? Hire a social media manager to spread the word about your business. Different businesses will profit from different social media platforms, and hiring the right person will allow you to maximize your potential.