Events come in all shapes and sizes. Whether you are planning social or corporate events, you will need to take the time to set up your business for success. If you are not sure which type of event you want to plan, check out part 1 and part 2 of this series.
Today, I wanted to talk about the not-so-glamorous part of starting your business. There is a legal side to every business, and event planning is no exception.
*If at all possible, hire a lawyer and an accountant so that your t's will be crossed and i's dotted. You will need a lawyer to help you create a contract for you and your clients to sign.
*Check with your local city, county, and state government to see if you need a license, assumed name, etc.
*Start a checking account and a PayPal account.
*Build a vendor list for your phone and computer. You will need at least two of every type of vendor in case one vendor falls through. Check their references and visit an event where that vendor was used if possible.
*Network with other event planners and vendors in your area. This is a great way to generate leads.
*Marketing is a must for this business. Getting your name out there doesn't have to cost much. Have business cards, brochures, and t-shirts printed. A website is non-negotiable, and use the business name as the URL.
*It does not take an office full of equipment or employees to start this type of business, but you will need some basic supplies. These supplies include: computer, cell phone, desk, budget forms, design forms, ledger, proposal forms, and contract agreements.
*Place a sign on your car and front lawn to attract business in your area.
*After your business starts rolling, hire out the jobs that you do not enjoy. These could be accounting, break down and set up, or marketing.
Starting a business isn't easy, but if you plan head, do your homework, and take the necessary steps you will be on your way to success.
Best of Luck,
If you missed the first two posts in the series, please check out Part 1 and Part 2.